ILLUSORR is leading the transition from the physical to the virtual world by creating the first design-oriented metaverse.
A global transition is occurring in the world and architecture needs to be a leading force within that movement. The 2020 pandemic induced by COVID-19 will be an event remembered in the history books alongside the Black Death and WWII. We find ourselves at a pivotal point in the history of humanity where the entire world has discovered the pertinence of the virtual world. Architects have always been the leaders of designing physical reality, now it is our duty to make the transition into also designing the virtual realm.
ILLUSORR is a company creating the world’s first design-oriented metaverse. Transitioning the physical world to the virtual world by creating unique spaces and experiences. ILLUSORR is re-imagining the once fragmented virtual reality industry as an all-in-one platform offering a fully immersive metaverse experience to corporations, creatives, and users. Accessible via PC, VR, AR, web, and mobile, it will offer customizable avatars, verification, social interactivity, home spaces, communities, retail, events, real estate, and much more.
The metaverse is a collective, shared virtual space that is created when the physical realm converges with the virtual realm - which includes virtual reality, augmented reality and the Internet
The 2020 pandemic induced by COVID-19 has accelerated and catalyzed the transition to virtual platforms. The trajectory of technological advancements among generations continue as younger generations leave behind the once-new social media for the even newer immersive experiences that virtuality offers. The 2020 global lockdown had such an impact on the VR industry that the World Health Organization promoted video games as a recommended social activity during the pandemic. We even witnessed companies like Zoom grow exponentially as people transitioned their work, education, and long distance relationships to the platform.
The virtual world has an innate ability to unify people, it removes geographical and spatial boundaries and allows someone from Bulgaria to connect, interact, learn from, and become friends with someone from Rwanda. The metaverse is much more immersive than the current social media apps, meaning it has the potential to replace all social media platforms by merging all the different capabilities into a fully immersive social experience. It is no coincidence that we see Facebook and Google investing large amounts of money in the XR space, like Oculus and Google Cardboard, or Instagram filters and Youtube VR videos.
The potential goes beyond social media, in 2020 we saw large artists partnering with various platforms for virtual reality concerts, for example Travis Scott’s Fortnite virtual concert which was watched by millions. In the first 6 months after this we have seen late-night talk shows, weddings, and even graduations hosted on virtual platforms. What this all means is that the once-improbable metaverse that is consistently online and active with all social systems including an economy, is closer than ever to being a reality, and ILLUSORR has embarked on that journey.
02.1 | Problem Worth Solving
Fragmentation: Landing Spaces, Industries, Applications
Social virtual platforms are currently fragmented into multiple softwares, industries, and tools which affects the seamlessness, richness, and full potential of the user experience. The landing spaces that are available (ie on SteamVR, Oculus, Windows Mixed Realities, Samsung Gear VR) are very limited due to this, and focus on individual aspects. The different industries (ie Gaming, Networking, Social VR) are currently completely separate from each other and therefore limit the potential of the UX. These social virtual platforms are all accessed using different tools (PC,VR, AR, Web, Mobile) and most platforms are only available and accessible on a few of these tools which further curtails the seamlessness that users should feel.
None of the existing VR platforms allow users to explore outside of their landing space without choosing an entirely different game or engine to do so, for example from SteamVR’s landing space you would have to start an entirely different engine to access Sansar. Even choosing and accessing other spaces or events can be quite uncomfortable to do as you could appear unexpectedly at someone else’s space, or you might have to exit entirely into another platform, and this all affects the seamlessness needed for a great user experience. Also the landing spaces currently available on all platforms are antiquated; designed as replicas of the physical world or with a dystopic aesthetic, therefore they lack the design approach being explored in the frontiers of architecture. They are very low-poly, with little consideration for spatial organization, form, texture, materiality, and adaptability. Users are also getting discouraged to be in VR mode because in these existing landing spaces there is very little to explore besides their own designated rooms and the rooms of the people they are following. For users who are not familiar with the industry, it can get confusing for them to understand what they are supposed to do next.
The current industries involved in social virtual experiences (Gaming, Networking, Social VR) are very separated from each other and do not offer users a full social experience because of that. Although the industries all share many similarities, they do not merge as much as they should. They all have a common goal of maximizing engagement and retention, yet do not benefit from amalgamating some of those shared features and experiences. Games like Among Us, Fortnite, and GTA could heavily benefit from adding networking features found on social media platforms like Instagram, Twitter, or Clubhouse, or even merging a social VR component like found on VRChat, SecondLife, or Sansar.
The tools used to access these different platforms affect the richness and seamlessness of these experiences. Users currently have to switch and juggle between technologies like PC, VR, AR, Web, and Mobile in order to access different social virtual platforms. This can be tasking, disorienting, and overwhelming, which can negatively impact each individual UX as they would be lacking necessary features. The technology today allows us to create seamless experiences that do not require such switching and should be able to accommodate all necessary social interactions on each of these tools.
Metaverse: From Science Fiction to Reality
In order to create a seamless user experience without the fragmentation of multiple platforms via the landing space, ILLUSORR will create a single all-in-one experience that will act as the hub, landing space, and event/world destination to provide a complete experience without needing to exit or switch platforms. The landing spaces offered by ILLUSORR will be designed using the latest methodologies from the frontiers of architecture and design like procedural modeling. This will offer a much more enhanced experience, with more degrees of freedom in a new type of space unlike the replica of the physical world or the dystopic visuals often presented.
ILLUSORR is creating a metaverse that will amalgamate the social interactivity and the best features found in gaming, networking, and social VR platforms. This all-in-one destination will allow users to enjoy social interactive arenas, using avatars, it will resemble a virtual, immersive version of current networking platforms like social media, or even communication platforms like Zoom. ILLUSORR will also use gamification methods and algorithms to make sure that users stay stimulated while in VR mode and are motivated to come back for more. Current platforms either use the storyline method (which is linear, and gets boring after a couple of completions) or just open exploration with no systems in place. We aim to create spaces and environments that can be explored endlessly with continuous incentives to discover more, like rewards for every new building/world users visit or every quest they complete.
This new metaverse experience will be available on all relevant technologies, including PC, VR, AR, Web, and Mobile, or any new technology that is appropriate (ie Neuralink). Making the metaverse accessible via all platforms is important as it mitigates the hassle and need to constantly switch between tools in order to perform social interactions. ILLUSORR Metaverse will be an all-in-one platform for all social virtual interactions, fully transitioning the physical world into the virtual realm.
ILLUSORR is creating the Ultimate destinations for creators, online shoppers, VR enthusiasts and gamers.
Users will be able to create account (or login) from a home screen, from which they will also be asked if they would like to convert currency to token, add social accounts, connect to mail and calendar for news and events updates, or choose whether they would like a creator badge to indicate that they are contributing to the design of ILLUSORR and can work with potential clients. From there they will be taken into Pylon to finish off the registration process by either selecting, customizing, or purchasing an avatar. Once this is done, they will then finally be teleported into their home space for the first time where they can fully customize it to their specific liking and aesthetics.
Each residential district will be able to accommodate a maximum of “40” residents (in line with our research on social relationships and Dunbar’s number), and users will be able to buy new apartments and upgrade their home space, as well as the community / residential district that each user is allocated in the beginning.
Users can access other destinations by either walking or teleporting; for the commercial destinations access will be completely open and free to everyone, but for more exclusive destinations and events, users will have to buy a ticket to visit. This information can be found via the UI as well as any other upcoming events or destinations,
Creators will be able to work with clients on projects and submit their content in Pylon for approval. Pylon will also be the destination to submit events, which will need to be approved before being published on the UI, as well as to rent spaces. Users and clients can rent retail spaces, galleries, showrooms, educational spaces, game hubs, clubs, offices, and other spaces.