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IAB Webinar: Getting the Metaverse Right

ILLUSORR's Co-founder / Executive Director Begüm Aydınoğlu joined the IAB Webinar to discuss the metaverse hosted by STANDBY ME Meta Agency Founder / CEO Can Yurdakul, and joined by other companies such as Unilever and Horasis.


Tuesday, April 12 / 16.00 - 18.00

Opening - IAB General Coordinator, Ömür Erdem Çelik

Introduction - A Realistic Look at the Metaverse

Speaker: Cüneyt Devrim, IAB Vice President, Havas Istanbul CEO

Panel 1 - Metaverse Applications in Marketing and Brands Perspectives

Moderator: Cüneyt Devrim, IAB Vice President, Havas Istanbul CEO


  • Eda Kırali – Unilever Turkey, Digital Hub Director

  • Gamze Numanoğlu – Aktifbank, EVP, CX & Coms

Panel 2 - Metaverse Design Focus, Consumer Experience and Metaverse Studio Perspectives

Moderator: Can Yurdakul - STANDBY, Partner & CGO / STANDBY ME Meta Agency, Founder & CEO / Metaverse Union Founding Member


  • Ata Güneş - Black Studio, Managing Director

  • Atilla Yeteroğlu – Journee, Senior Account Director

  • Begüm Aydınoğlu - ILLUSORR Co-Founder, Executive Director / Architect, Meta Architect


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