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TRT International Metaverse & Broadcasting Forum

ILLUSORR's Co-founders Sara El Jamal, Begüm Aydınoğlu, and Faisal U-K, were guest speakers at the TRT International Metaverse & Broadcasting Forum, along with ME Metaverse Agency Founder / CEO Can Yurdakul, discussing the topic titled "Designing the Metaverse".


Designing The Metaverse


Elif Bereketli, TRT

Alican Ayanlar, TRT


Can Yurdakul Founder and CEO, ME Metaverse Agency


Sara El Jamal Co-founder and CEO, ILLUSORR

Begüm Aydinoglu Co-founder and COO, ILLUSORR

Faisal U-K Co-founder and Research Director, ILLUSORR

The TRT Metaverse Project was announced during the TRT International Metaverse and Broadcasting Forum in Istanbul, on June 10th, 2022. The event hosted a panel of experts, the ILLUSORR and ME founding teams, as well as opening speeches made by TRT Director General Mehmet Zahid Sobaci and Presidency’s Director of Communications, Fahrettin Altun.

The “TRT Metaverse & Broadcasting Forum” mainly aimed to announce The TRT Metaverse Project and Strategy which is the first in the world in terms of broadcasting and its future vision introducing the audience to a brave new exciting 3-dimensional world. The Forum set forth a future vision on what Web 3.0 promises humanity and tackled how the emergence of the metaverse will shape the media and broadcasting environments. The purpose of this event was to discuss at length with national and international experts in the field how the metaverse will shape the media industry both in terms of broadcasters and the viewers/listeners and how the relationship between business, gaming, education and arts are redefined.

Following the opening remarks, and the teaser video that introduced the audience to a brave new exciting 3-dimensional world, Can Yurdakul gave a talk titled “TRT METAVERSE – Future of Broadcasting, Starting from Today”. This focused on the future of broadcasting and TRT’s metaverse strategy with regard to the rapid developments in new immersive technologies such as AR, VR and mixed reality that enhance the possibilities of story-telling by blending digital and real worlds. Mr. Yurdakul set forth a future strategy for TRT to adapt its tradition of public service media to the age of Web 3.0 and reach younger audiences in the new virtual meeting points by incorporating the latest immersive technologies into its story-telling.

After the talk on TRT’s metaverse and future vision, the first session of the Forum "Designing the Metaverse” began. The panel, which consisted of ILLUSORR's co-founders, looked into the designing process for the metaverse. Adapting brands and businesses to the metaverse successfully will require a great deal of effort in terms of virtual designing strategies. Together with the metaverse design powerhouse ILLUSORR co-founders, the panel explored how the transition into this new 3-dimensional world will translate into virtual designing.

Sara El Jamal said that during ILLUSORR’s own launch event in the Metaverse, their guests arrived as avatars and were able to communicate with each other. “This is something that’s currently missing right now on social media channels, because it’s only through a chat where you’re able to communicate,” she pointed out, whereas in the Metaverse, communication flows both ways.

Sara warned that the Metaverse needs to be regulated to offer its users protections from ill-meaning parties. In addition to providing users with privacy and security options to protect themselves, Sara also said that companies need to define their audience before they take their Metaverse presence to the masses. “Without this, I think it's just going to end up being another entertainment gaming social media platform.”

Begüm Aydınoğlu described the TRT Metaverse project as a “benchmark” that will set broadcasting industry standards moving forward. “When you watch the news, it’s a one-way interaction,” she said. But with the immersive nature of the Metaverse, users will be able to “teleport to an environment to experience the qualities of that environment,” she said.

Begüm emphasized the idea of being able to live through experiences in the way storytelling aims to do. “Through our research, the experience of an avatar and accessing information is at the forefront of design,” she added, underscoring the importance of striking a balance between content creation and design in the Metaverse.

Faisal U-K called it a “groundbreaking and revolutionary” project that will set the standard for both the Metaverse and broadcasting industry moving forward. “It’s equivalent to the first media network to have a website; they had a large advantage over everyone else,” he said.

Highlighting the Metaverse as the next stage of the internet – what is referred to as Web 3.0 – Faisal U-K said that projects like TRT Metaverse will prompt a new conversation around how digital content is broadcasted and consumed.

“Imagine instead of having to go on Twitter to see news or watch it on TV, you can enter the Metaverse with your avatar, click on a certain channel, and be immersed in a live 360-degree feed in Rwanda, Egypt or Ukraine,” he explained. “You are there with reporters, experiencing the news in real time. Those are the kind of immersive experiences the Metaverse is going to introduce to the conversation.”

Faisal U-K described the creative process behind the project like “a dream you’d like to have in reality”. Only, it’s a “functional dream” which can be manifested in the Metaverse.

“Clicking on a specific country and getting an immersive experience of it is something that changes the way you interact with news and broadcasting,” he said. By interacting with the news in such a dynamic and immersive way, it can also educate you about geography, he added. “It has layers of functionality that enhances the experience of the physical world.”

Faisal said there are two ways that a user can interact with the Metaverse: “Either you're fully immersed in it through VR goggles, or you're not fully immersed through devices.” He predicted that within two to five years a device will emerge that will allow for a fully immersive experience, as well as a mixed reality experience with the physical world. “I think that device is smart glasses,” he concluded.

About TRT

Turkish Radio and Television Corporation is the national public broadcaster of Turkey. TRT was founded in 1964 and had its first TV broadcast in 1968. It’s one of the founding members of the European Broadcasting Union (EBU) in 1972. TRT also signed Asia-Pacific Broadcast Union (ABU) in 2004. It owns and operates 14 TV channels - of which 5 are HD - and 19 radio stations covering general entertainment, music, sports, children and news. TRT has TV channels in Turkish, English, Arabic, Azeri and Kurdish languages. All TRT channels are governed by RTUK (The Radio and Television Supreme Council) aligned and in accordance with the European Convention on Transfrontier TV.

About ME Metaverse Agency

World's first Metaverse Oriented Creative Technology Agency ME is on VR, AR and all blockchain platforms! Standing out from its competitors worldwide, having its own blockchain-based and design-oriented metaverse infrastructure, ME allows brands to create metaverse infrastructures and create branded experiences, spaces, designs and collaborations within their existing infrastructure. Serving its brands together with its global business partners, ME is World’s first Meta & Metaverse agency that acts with decentralized dynamics and meta collaborations in the Metaverse universe, which is the successor of the internet and is described as the “rebirth” of the digital world & traditional economy.


ILLUSORR is the world’s first design-oriented metaverse platform. Transitioning the physical world to the virtual world by creating unique spaces and experiences. ILLUSORR is reimagining the once fragmented virtual reality industry as an all-in-one platform, built on multiple blockchains, offering a fully immersive metaverse experience. Accessible via PC, VR, AR, Web, Console, Tablet and Mobile, it will offer customizable avatars, NFT marketplace, verification, social interactivity, home spaces, communities, retail, events, virtual estate, and much more.

In addition to building a metaverse platform, ILLUSORR Studio also helps brands, public figures, corporations, and government clients to transition to the metaverse, working with companies such as TRT, BMW, ABB, and Hermitage Museum. The ILLUSORR Team is currently located in over 10 countries, across 4 continents - a diverse group of experts, delivering high quality projects, connecting through the metaverse.



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