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The BMW IX Car concept vehicle was a virtual showcase in Pylon World, presented by Illusorr. The concept car was designed with futuristic aesthetics and innovative technology, offering a glimpse into the potential of what future vehicles could look like. This showcase allowed visitors of Pylon World to interact with the concept car, exploring its features and design. The BMW IX Car was a highlight of the virtual exhibitions and events held in Pylon World, showcasing the power of immersive technology in the automotive industry.